Popular dancehall artiste, Shatta Wale in an appeal to his fellow Ghanaian artists,expressed concerns about the growing challenges in the music industry and called for collective efforts to ensure that Ghanaian music reaches a global audience.
In his recent post, Shatta Wale highlighted the challenges that Ghanaian artists face in the industry, stating how these challenges have made it almost impossible for Ghanaian artists to have that competitive advantage on the global stage. His conviction is that the lack of conducive policies, infrastructure, and resources has prevented the global industry from investing in Ghanaian artists and their music.
“ I write this with deep concern about the challenges that have prevented major global music industries from investing and partnering with our beloved industry in Ghana. It is clear that the lack of conducive policies, infrastructure, and resources have hindered our growth and potential on the international stage”, he shared.
Shatta Wale’s idea to elevate Ghanaian music revolves around his call for his fellow colleagues in the creative industry to come together and promote Ghanaian music globally. He also emphasizes the importance of collaboration among industry stakeholders to drive the necessary changes for the growth of the music industry.
“It is time for us to work together to create an enabling environment that attracts major global investments and propels our music industry to unprecedented heights, contributing to our national identity and economy,” he writes.
“Let us rally together as stakeholders in the Ghanaian music industry and collaborate to open the doors of opportunity for our industry. By any means necessary, we need to put in efforts to make sure our music is heard globally as Ghanaians,” he adds
The dancehall star’s dedication to making positive changes in the industry is commendable. It’s not the first time Shatta Wale has shared ideas to address the issues in the music industry. During his ‘State of the Industry Address’ in 2021, he brought up similar concerns and offered potential solutions.
Story by Karen Koomson.