Communication Minister Sam Nartey George has revealed that TikTok will, for the first time, fly a team into Ghana to build the capacity of local content creators and improve their monetisation.
Speaking on JoyNews’ PM Express on September 30, he said the move comes with a new payout arrangement between TikTok and GCB Bank to enable creators to receive their earnings locally.
“I have had meetings with multiple associations of bloggers. We’ve been dealing with TikTok. We’re getting TikTok to, for the first time on the continent, fly in a team to come and help our content creators do capacity building for our content creators to improve their monetisation,” he said.
He disclosed that the ministry had also secured a deal with GCB Bank to create the first-ever payment channel for TikTok earnings in Ghana.
“At the same time, we’ve set up an engagement between TikTok and GCB Bank to be able, in the absence of PayPal in the country, which we’re also working on with the Bank of Ghana, to be able to offer a payment channel for our content creators here,” Mr George said.
The development marks a breakthrough for Ghana’s digital economy, where creators have long struggled to receive payments due to restrictions on global platforms like PayPal.
Communication Minister, Sam Nartey George, has dismissed claims that the government is seeking to regulate social media.
He explained that the new bill being prepared by his ministry is not about controlling digital platforms but about addressing misinformation, disinformation, and hate speech across both traditional and new media.
“At no point in time have we said we want to regulate social media. We simply said that the fact that you use new media for broadcast does not put you above the ethics of the broadcast journalist. You must hold yourselves to the same standards that traditional media hold.
The Minister said what government is pushing for is self-regulation among content creators, backed by a legal framework that covers all media.
“We’ve discussed that with them, and then we are working on a misinformation, disinformation, hate speech and other incidental speeches bill. That is not just going to regulate social media, it will also regulate traditional media,” he explained.
He revealed that the legal drafting of the bill has been completed, and the next step is broad consultations.
“We’re going to start the stakeholder engagements very soon, because the law itself has been crafted, and the legal work has been finished. We’ll do the stakeholder engagements as part of the validation process before it goes to Cabinet and comes to Parliament,” he said.
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